For 65 years, thousands of newsmedia industry professionals and journalism educators have relied on API for their career development. API stands out among the many training offerings available to today’s news professionals in its approach and its high standard of excellence.
API also stands out for its forward-thinking research on the key industry issues of the day and tailored programs for media organizations. The Newspaper Next initiative --undertaken by API in 2005 in celebration of the Institute’s 60th anniversary -- set a course for newsmedia organizations to find nontraditional solutions that use technology and focus on audience development across multiple platforms and devices. Newspaper Next provides a new framework for identifying opportunities and achieving success by fostering ongoing innovation and new product development.
API was founded in 1946 by the late Sevellon Brown, editor and publisher of the Providence Journal, to fill the then unmet need for industry-specific management education.
For 28 years, the Institute was housed at Columbia University’s Journalism School before moving in 1974 to its Marcel Breuer-designed building in Reston, Va.
API offers residential programs throughout the year and custom off-site programs in North, Central and South America, Europe and Asia for journalists and sales, marketing and management professionals in print, broadcast and digital media companies.
Through a partnership with The Freedom Forum, API provides a rich experience in the history and significance of the First Amendment as it relates to our industry.
The Institute also stages special events, including a series of top-level summits that focused on industry-wide collaboration on economic solutions. API is building new knowledge for the industry through extensive research, publishing white papers on such topics as paid content, and small and medium-sized advertisers.
More than 40,000 media executives and thousands of discussion leaders have tasted the rich “API Experience,” and over the past half century much about the Institute has changed. But the basic founding principle – providing a forum for newsmedia executives, ranging from recently minted managers to CEOs, to discuss, debate and find solutions to the industry’s greatest challenges – hasn’t. It’s about people: From the vice president/digital of a major metropolitan newspaper to the city editor from the Heartland, they come from different worlds but they share similar hopes, goals and aspirations.
API is a 501(c)3 not-for-profit organization, supported by contributions from the industry it serves.