Lessons from BtoB publishers: Using social networking to generate revenue
By API - July 21, 2009
Trade publishers in every industry are feeling the pressure to keep up - or, in some cases catch up - with their tech-savvy audiences. But experts say these publishers should stop focusing on the technology. The real secret to success in this new marketplace is matching online operations to readers' needs by finding the easiest, most user-friendly applications to present the content the industry most values. And being patient for growth. » Full Story
Trade publishers in every industry are feeling the pressure to keep up - or, in some cases catch up - with their tech-savvy audiences. But experts say these publishers should stop focusing on the technology. The real secret to success in this new marketplace is matching online operations to readers' needs by finding the easiest, most user-friendly applications to present the content the industry most values. And being patient for growth. » Full Story
Big Ideas for Big Margins Online
By ccapellman - August 1, 2006
Online advertising has the potential to yield "margins that would make the Mafia blush," says Andy Perdue, interactive media director of the Tri-City Herald. At the recent American Press Institute seminar, "Advertising Leadership for Community Markets," Perdue presented strategies that... » Full Story
Online advertising has the potential to yield "margins that would make the Mafia blush," says Andy Perdue, interactive media director of the Tri-City Herald. At the recent American Press Institute seminar, "Advertising Leadership for Community Markets," Perdue presented strategies that... » Full Story
Right Road to a High-Performing Sales Team
By ccapellman - August 1, 2006
"The average cost of losing a sales rep at Gannett is $285,000," says Jeff Bergin, director of advertising at Gannett. From the time that an employee decides to look for a job to the time that his replacement is up... » Full Story
"The average cost of losing a sales rep at Gannett is $285,000," says Jeff Bergin, director of advertising at Gannett. From the time that an employee decides to look for a job to the time that his replacement is up... » Full Story
Know Thine Enemy: How radio, cable, and broadcast television sell advertising
By ccapellman - July 28, 2006
Know your competitors to beat them at their own game. At the recent American Press Institute seminar, "Advertising Leadership for Community Markets," Ed Baron, CEO of Ed Baron Associates, presented the truth behind the numbers radio, cable, and broadcast TV... » Full Story
Know your competitors to beat them at their own game. At the recent American Press Institute seminar, "Advertising Leadership for Community Markets," Ed Baron, CEO of Ed Baron Associates, presented the truth behind the numbers radio, cable, and broadcast TV... » Full Story
Harnessing Market Intelligence: Community Market
By - July 17, 2006
"Successful new products begin with market research to define customer interests," says Grady Singletary, publisher of the Mail Tribune in Medford, Oregon. This community paper has launched three niche publications in the past four years based on information it has... » Full Story
:: Seven Steps to Revenue Growth - July 14, 2006
:: Harnessing Marketing Information: Metro Market - July 13, 2006
:: Marketing Myths: Five Pitfalls to Avoid - July 12, 2006
:: A Walk in Their Shoes: Three Perspectives on Using Market Intelligence - July 12, 2006
:: How the Internet Can Drive Advertising Revenue - June 29, 2006
:: Use Less to Get More: Mark Barry on Marketing Strategies for Smaller Papers - June 20, 2006
:: Martin Till's Advice for Advertising Leadership - June 19, 2006
:: Jeff Bergin on Innovations in Advertising Leadership - June 19, 2006
:: Bob Morgan on the Information Enterprise - June 19, 2006
:: For sales teams, pounding the 'prevention' could provide the cure - April 11, 2005
:: Well aisle be: How wedding site theknot.com harnesses its brand - April 4, 2005
:: As Hispanic markets change, the need to understand how remains the same - January 14, 2005
:: Support media sales managers with improved training, processes - October 20, 2004
:: How newspapers can leverage advertising as a readership tool - June 3, 2004
:: In case you missed it: New FCC telemarketing rules now in place - February 5, 2004
:: Re-evaluating the ad market after a tragedy - September 1, 2002
:: Tips for telephone sales - April 1, 2002
:: Improving your sales presentations to retailers - January 1, 2002
:: 10 easy and inexpensive exercises that can make a difference - December 1, 2001
"Successful new products begin with market research to define customer interests," says Grady Singletary, publisher of the Mail Tribune in Medford, Oregon. This community paper has launched three niche publications in the past four years based on information it has... » Full Story
:: Seven Steps to Revenue Growth - July 14, 2006
:: Harnessing Marketing Information: Metro Market - July 13, 2006
:: Marketing Myths: Five Pitfalls to Avoid - July 12, 2006
:: A Walk in Their Shoes: Three Perspectives on Using Market Intelligence - July 12, 2006
:: How the Internet Can Drive Advertising Revenue - June 29, 2006
:: Use Less to Get More: Mark Barry on Marketing Strategies for Smaller Papers - June 20, 2006
:: Martin Till's Advice for Advertising Leadership - June 19, 2006
:: Jeff Bergin on Innovations in Advertising Leadership - June 19, 2006
:: Bob Morgan on the Information Enterprise - June 19, 2006
:: For sales teams, pounding the 'prevention' could provide the cure - April 11, 2005
:: Well aisle be: How wedding site theknot.com harnesses its brand - April 4, 2005
:: As Hispanic markets change, the need to understand how remains the same - January 14, 2005
:: Support media sales managers with improved training, processes - October 20, 2004
:: How newspapers can leverage advertising as a readership tool - June 3, 2004
:: In case you missed it: New FCC telemarketing rules now in place - February 5, 2004
:: Re-evaluating the ad market after a tragedy - September 1, 2002
:: Tips for telephone sales - April 1, 2002
:: Improving your sales presentations to retailers - January 1, 2002
:: 10 easy and inexpensive exercises that can make a difference - December 1, 2001